Brand Launch: Wix Studio for Developers

The launch of Wix Studio was the most significant event in the history of the Wix brand. It required a company-wide effort to establish Wix Studio as the premier web creation platform for agencies and enterprises.

My responsibilities as the dedicated Wix for Devs writer:

• Meticulously research, develop, and refine a messaging framework, voice, and tone guidelines for Wix Studio for Devs.

• Gather actionable insights from users and non-users alike to contextualise market sentiment

• Ensure alignment among internal stakeholders through regular feedback sessions

• Produce best-in-class web, e-mail, webinar, PPC, script and social copy for all assets related to Wix Studio for Devs

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Results:

Our work resulted in nearly 500,000 Wix Studio accounts created in six months, outpacing projected launch numbers.

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Project highlights:

Wix Studio for Devs Landing Page

Step into Wix Studio Promo Video